Site Redesign
As part of our digital growth, we needed to redesign the site to improve customer journeys and create scalability. This required an overhaul of our design system and the implementation of a new CMS platform.
Results
Significantly improved site conversion: overall +24 bps, desktop +16%, mobile +8.5%.
The site was rebuilt from the ground up starting with taxonomy to new content.
We needed to re-establish all design elements including typography, iconography and UI components.
The redesign included implementing a new CMS platform and asset migration into Amplience.