Content Strategy

I led Party City’s photography studio in crafting vibrant imagery showcasing our main product categories, enabling Party City to capitalize on the rising trend of color parties and enhance their digital presence.

Color Campaign Candy
Color Campaign Candy Containers
Color Campaign Tableware
Color Campaign Tableware Value

Long Form Content Creation

In addition to imagery, articles were published to drive customer engagement and capture organic traffic.

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User Experience
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Site Redesign