UX: Shop the Collection
Customer insights revealed a high basket rate and significant usage of internal search. Through AB testing, we also learned that customers struggled with planning a party. We built an easy, inspirational experience to shop our top party themes.
Results
10% increase in units and 17% increase in average basket
Planning a party is easy. Product page integrates inspirational imagery with step by step guides.
Mobile-friendly example of product page.
Collection experience integrated within both category product grids and internal search.