Design leader driving strategic vision and innovation.

With over 20 years of experience, my passion is leading creative teams to elevate brand presence, enhance user satisfaction, and orchestrate efficient design processes, resulting in visually impactful solutions.

My Expertise

Vision

I have a talent for helping teams generate innovative ideas.
Leadership

I create a culture in which people feel heard, valued and respected.
Strategy

I balance the needs of creativity and business by using design thinking to meet both.

My background.

In 2007, I joined Party City Holdings Inc., a global leader in the celebrations industry worth $2 billion. I played a key role helping the company transition from its traditional retail roots to a digital-first mindset by launching its first e-commerce site and evolving its omni-channel presence.

I was part of a small startup team (5 people!) that launched PartyCity.com. We migrated from a small Yahoo Store to a new ecommerce platform, quickly learning about the power of SEO and creating dynamic content for customer acquisition and retention. Oh, and we would make sure to wear sneakers just in case we needed to help fulfill orders at the warehouse.

As the Creative Director, I grew the design team and helped lead it’s digital transformation. In the past four years, PartyCity.com has seen a 42% increase in digital sales and a revenue of $231 million.